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Southern Stockholm Brewery

Assignment

Local micro breweries are poping up everywhere, even here in Sweden. Therefore we had to find a style that was unique.

 

Sollution

The brewery is located in Tumba south of Stockholm. We decided to make it the beer for the southern suburbs under the theme “Tastes best south of the south” (makes more sense in Swedish). The logo had to be visually strong to stand out in store shelves and bars. The logo is a stylized map of Stockholm. The inner circle is the city center, the ring is the subs and the dot is where the brewery is located. In the caps are printed the names of 50 local villages and places known to the target group. Start collecting!