Cypraea was a start up in the financial business. They wanted to look like a young and modern company but at same time serious enough to create the trust needed. The name Cypraea is derived from the name of the shell used as currency before we had Dollar and Yen. So, of course there should be a shell in the logo.
Logo and corporate identity where made classic and stylish. The modernity came in the tonality in the Copy and photos.
A series of photographic portraits of the three founders were made, warm, convincing and slightly provocative to create some stir.